Sunday 2 March 2014

Choosing the Name..

Choosing the name for a business or a service is one of the biggest defining parts in the design process. The name needs to relate to the functions of the space and in a way reflects what the ideals of the company is. 

As a wellness retreat, I looked at a name that reflects something I want to find myself, as well as the clients want to feel that will use my retreat, the feeling of being WHOLE or COMPLETE within yourself as a human being. To find INNER PEACE as such.

I always have been drawn to Japanese Design and their ways of life, they seem to have a peacefulness in everything they do. I then started looking at Japanese words for complete and whole and came up with the word Zentai, which is Japanese for Whole. Then coming up with a new way of defining my wellness retreat, as a Wholeness Retreat because that more accurately describes what I am aiming to achieve with this retreat.

Take a look at the logo that I designed.. Let me know what you think of it :)






The overall design of my new space I want to include an element of Japanese design, but take it in a whole new light. For example, just spit-balling here, the Japanese have a tea ceremony, which is a relaxing practice that involves the making and brewing of the tea. To bring this into my design, the group therapy that can be held can be based on this ceremony and have all the clients in the group share making and brewing the tea as a therapy to bring people closer. Would you do that as a therapy?